As an experienced marketer, you’re no doubt already familiar with the basics of technical SEO. You know the importance of ensuring your website is properly indexed, has a user-friendly structure, and is optimized for speed and performance.
But if you really want to get the most out of SEO, it’s important to go beyond the basics and adopt advanced technical SEO tactics. Here are five of the best advanced SEO tactics you should be using to boost your website’s visibility and search engine rankings.
1. Optimize Your URLs
Your website’s URLs are an important part of your SEO strategy. They should be short, descriptive, and easy to understand. Make sure to include relevant keywords in your URLs, and avoid using numbers or dates unless absolutely necessary.
2. Implement Structured Data
Structured data is a way of marking up your web pages so that search engines can better understand the content. This makes it easier for them to index your site and display relevant information to users in the search results.
Using Google’s Structured Data Markup Helper is a great way to get started with this tactic.
3. Use Canonical Tags
Canonical tags are used to tell search engines which version of a page should be used in the search results. This helps to prevent duplicate content issues, which can have a negative impact on your SEO.
4. Improve Your Site Speed
Site speed is an important factor in SEO, as it affects both the user experience and your rankings in the search engine results pages. Make sure to use caching, compression, and other techniques to improve your website’s speed and performance.
5. Monitor Your Site for Errors
Make sure to frequently monitor your website for errors, such as 404 errors and broken links. These can have a negative impact on your SEO, so it’s important to fix them as soon as possible.
These are just a few of the advanced technical SEO tactics that experienced marketers should be using. By implementing these tactics, you can make sure your website is properly optimized for search engines and get the most out of your SEO efforts.