Facebook Advertising Services For Your Business
Facebook advertising can help your company build its online reputation, improve the visibility of its brand and boost lead generation and revenue-generating efforts by utilizing the world’s most popular social media platform.
Let You Advertise On Facebook Simple With Facebook Ppc Management Services
With its huge audience (it boasts more than 2 billion users per month) and as well as advanced targeting options as well as various ad formats and formats, it’s an indispensable advertising channel for businesses who want to expand.
At ODDAK Agency We offer Facebook ads as well as managing PPC solutions that will enable your company to fully take benefit of Facebook. From developing your strategy to ads creatives, to the time you launch your ads and monitoring their effectiveness, we offer the complete solution to Facebook advertising.
Continue reading to learn what we can teach you about Facebook advertising services including everything from the features they offer to the cost. You can also chat with an expert ODDAK Agency expert by emailing us!
Explore Facebook Advertising Plans
Pro
- Up To 2 Networks Included
- Up To 8 Advertising Campaigns
- Up To 2 Consultations Per Month
Find The Most Effective Facebook Advertising Plan For Your Company
Social Media Advertising: Standard Consultation And Reporting Plans
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of networks included | Pick up to 2 | Pick up to 3 |
| Facebook Advertising Campaigns | ✓ | ✓ |
| Instagram Advertising Campaigns | ✓ | ✓ |
| LinkedIn Advertising Campaigns | ✓ | ✓ |
| TikTok Advertising Campaigns | ✓ | ✓ |
| Pinterest Advertising Campaigns | ✓ | ✓ |
| 3rd Party Audience Targeting | ✓ | ✓ |
| Account-Based Retargeting | ✓ | ✓ |
| CRM Pipeline Retargeting | ✓ | ✓ |
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ✓ | ✓ |
| 450+ SMEs behind campaign driving results | ✓ | ✓ |
| Initial campaign strategy development | ✓ | ✓ |
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ✓ | ✓ |
| Ad campaign copywriting | ✓ | ✓ |
| Ad campaign copywriting | ✓ | ✓ |
| Ad copy and design performance testing | ✓ | ✓ |
| Ongoing campaign testing and optimization | ✓ | ✓ |
| Dynamic ad format testing | ✓ | ✓ |
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | ✓ |
| All social assets managed through client-owned accounts | ✓ | ✓ |
| Monitoring clicks, conversions and fraud activity | ✓ | ✓ |
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Creative Deliverables | ||
| Social Ad Creatives | Up to 2 sets | Up to 4 sets |
| Monthly performance & analysis reporting | ✓ | ✓ |
| Website conversion analysis reporting | ✓ | ✓ |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $2,250 or 12% of ad spend, whichever is greater |
| Required Ad Spend Range | $1,000 – $15,000 | $15,000+ |
Why Should You Use Facebook Ads?
Advertising on Facebook in addition to making investments in Facebook advertising services, provides many advantages:
- Get access to the biggest (and an active) social media sites
- Find the most competitive cost-per click (CPC) prices that typically range from $0.97
- Create hyper-targeted advertisements to get your message to the right audience.
- Get qualified leads at the annual cost per lead (CPL) in the amount of $1.07
- Remarketing ads can be used to reconnect with visitors to websites
- Reach out to 1000 people within your desired area at an average of $7.19
- Bring important traffic from social media channels to your site
When you utilize Facebook ads management, you benefit from these advantages:
- Professional advice from certified expert in social media (and Meta Business Partners). Meta Business Partner)
- Strategies for competitiveness are based on decades of experience
- Competitor knowledge and insight to help your marketing
- Reporting that is actionable to educate your team and enhance your strategies
- Artificial Intelligence and machine learning technology to support data-driven campaign moves
As your Facebook advertising services supplier, ODDAK Agency provides strategic solutions for delivering effective content to those who are most likely to be potential customers within your market! We’ll help you identify your target audience and determine the most effective strategy for reaching these people.
Through us, you can ensure that your company will reach its highest goals in social media.
Our social media experts will collaborate with you through the creation targets, creating and monitoring process to ensure that we’re in line with your requirements each step of the way.
Which Companies Should Make Use Of Facebook Ads Management Services?
Are you not sure if your company is a good candidate to purchase Facebook advertising management services?
A partnership with an Facebook marketing agency can be a great choice if you’re trying to:
- Build brand awareness by using Facebook
- Make time to market your business through Facebook
- Get clarity on the advertising options on Facebook as well as scaling campaigns and tracking outcomes
- Get professional guidance from Facebook advertising experts.
- Compete against the competition
- Improve ad clicks, spend and conversions
- Make an effective Facebook advertising campaigns
- Find a way to overcome stagnations in Facebook advertising performance
If you’re not certain about whether Facebook advertising services are appropriate for your business, reach out to our experts. Discuss your company’s goals and objectives and the current strategy for advertising, and they’ll be able to provide guidance on whether it is worth investing into professional Facebook advertising services.
What Are The Facebook Ads Include?
At ODDAK Agency We offer Facebook advertising services offer the complete solution for marketing on Facebook.
As part of our service as part of our services, your business will receive (each each month) some of the deliverables listed below each month:
- Up to 4 unique ads
- Up to 2 ads in a campaign
- Up to 4 targeted and copy edits
- One-on-one personal consultation
Additionally to that, your Facebook ads management service comes with:
- A dedicated social media expert
- Custom Facebook advertising strategy
- Mobile-friendly Facebook ads
- Demographic target
- Facebook Advertising account creation and optimization
- Facebook Pixel installation
- 48-hour response time
- AI Marketing Softwareaccess
- Plus!
If you’d like it, you could also sign up for commenting on social media ads and monitoring. If you choose to work together with ODDAK Agency for the purpose of allowing you to advertise on other social media platforms such as Twitter, Instagram and Twitter we can increase the campaign’s number of ads campaigns, ads, and more.
How Much Do Facebook Advertising Services Cost?
Transparency is crucial in the context of Facebook marketing services. This is why we post our prices and deliverables on the internet which allows users to determine whether ODDAK Agency is the right partner for your business’s growth.
See our pay-per click (PPC) pricing for management today:
What Should You Look For In The Facebook Advertising Services Provider
It is crucial to choose the most suitable partner for your company on Facebook advertisements.
Look out for an Facebook advertising agency that is up to date with the latest Facebook advertising developments and invests in continuous training for its team members to be able to master new techniques.
Find transparent prices and delivery options. An Facebook advertising agency may display pricing on their site or share prices after contacting them to request an estimate.
Pricing transparency is among the most crucial elements to consider when selecting the right Facebook marketing agency. Discover how an agency communicates Facebook results from advertising and whether you’ll be able to monitor real-time performance of your campaign.
In the course of your research examine the communication skills of every Facebook advertising expert you talk with. Are they quick to respond and clearly? Are they interested or bothered in responding to your inquiries?
Utilizing the tips above using the above tips, you can locate the best Facebook advertising service (like ODDAK Agency) for your company.
What Are The Metrics Facebook Ads Evaluate?
ODDAK Agency utilizes multiple metrics to measure Facebook advertising performance. We evaluate data using Facebook Advertisements Manager (network effectiveness), Google Analytics and ODDAK Agency’s own program AI Marketing Software (site performance).
Network performance refers to the ad outcomes on Facebook. Facebook platform. Performance indicators that are crucial include engagements, impressions, reach as well as cost per click, the rate of clicks and clicks.
The performance of your site is based on the information gathered generated by your Facebook advertisements in terms of the number of visitors to your site. Performance indicators that are important include bounce rates, sessions average time on page and pageviews, goal-completion rates and sales.
Our Facebook ads services and Facebook advertising experts can assist you in defining the most important KPIs you need to know and examine the performance of your campaign to improve and optimize your performance.
Facebook Ads Manager
Key performance indicators differ slightly and have different significance based on the Facebook advertising objectives, however there are certain basic measures applicable to nearly every campaign.
- Impressions
- Reach
- Results (clicks, views, post engagements, conversions, etc.)
- Cost per result
- Rate of results (click-through-rate and conversion rate)
Through Facebook Ads Manager ODDAK Agency will set up or improve and optimize, the Facebook Pixel. The Facebook Pixel offers an additional level of insight and measurements into Facebook advertising performance by monitoring the behavior of visitors to Facebook’s website.
Facebook Pixel Facebook Pixel is a small piece of code that is added in the head of every page on your website. The code is able to track every visitor to your website including those from Facebook as well as the pages they visit, as well as the actions they perform. It is the Facebook Pixel enables advertisers to advertise to visitors on their websites monitor the number of leads and purchases and improve campaigns to take advantage of these beneficial actions.
Google Analytics
If you are implementing a Facebook advertising strategy has objectives that involve driving traffic to your site, Google Analytics is critical for assessing the performance.
ODDAK Agency’s Facebook advertising team studies the way that users browse when they quit Facebook to visit your site. Some important questions include:
- How long do visitors stay on the website?
- How many pages they’re looking at in what order?
- How much of the traffic is new to the website?
- What percentage of traffic moving when you visit the site?
Utilizing information via Google Analytics combined with on-network performance are the two main factors in improving Facebook advertisements.
AI Marketing Software
Alongside Facebook Ads Manager and Google Analytics, ODDAK Agency created its own software, which is known as AI Marketing Software.
AI Marketing Software also provides additional tracking options for leads, calls and forms, providing more information about Facebook results from advertising.
We compare our data in Facebook Ads Manager with our AI Marketing Software, we can bring the results in complete circle to show the effectiveness from Facebook advertisements.
AI Marketing Software is also an instrument to learn more about your competitors in particular. We can determine the amount of traffic your competitors generate through social media.
What Formats For Ads Do Facebook Advertising Services Offer?
ODDAK Agency will collaborate with you to determine the ideal advertisement format to suit you Facebook advertising campaign, based on your goals and resources. We utilize all options for ad formats available with our Facebook advertising services.
Advertising elements that are applicable to any type of advertising campaign are Tone, copy, call-to-actions and media. These are the elements that provide the basis for various formats, therefore it is essential to include solid elements to optimize the effectiveness of your ad campaigns.
Advertising formats include:
Single Image Ads:
- Include the URL of your website using a single image headline or copy, description of the link and call-to-action
- The most common use is in conversion or traffic campaigns.
Photos:
- Include a photo with a duplicate
- It can be used for post-engagement or awareness campaigns.
Videos:
- Include an image in your ad
- It can be used as part of a post engagement campaign that does not include a destination link or in conversation and traffic campaigns, which will include an introduction, description, and call-to-action beneath the video
Carousel:
- Mix multiple images in an animated carousel that scrolls with a call to action, each with an individual headline and a link description
- The most commonly used for conversion and traffic campaigns.
Canvas:
- Canvas can be utilized in any advertisement that contains an endpoint
- Canvas is similar to making an online landing page that is accessible within Facebook
- Combine photos, videos as well as text, buttons with more, to build a mini landing page for your advertisement to provide more details than you could include in the ad that is displayed within the News Feed
Catalog:
- With the help of a Facebook Catalog, promote multiple items in an Carousel or Collection format
What Goals Do Facebook Advertising Services Accomplish?
ODDAK Agency recognizes that every company has its own goals for each Facebook advertisement. From the brand’s image to conversions Facebook advertising can help you achieve goals at all levels of the conversion funnel or sales funnel.
The services we offer for Facebook PPC campaigns management solutions cover every possible objective that could be achieved, including:
Awareness
Are you seeking to get potential customers or raise awareness about your company or brand? A goal on the level of awareness is a perfect choice for your campaign.
An attorney firm, as an example might employ Facebook advertising to connect with those who have an active interest in the law firm’s offerings. A person who was involved in a recent fight for instance, could notice that lawyer’s advertisements on Facebook due to their recent need to find an attorney to represent their interests.
There are two options to achieve Facebook advertisement goals at the level of awareness that are: Reach and Brand Awareness.
Both goals are related to increasing awareness of your company. The difference between them is:
- The purpose of the brand awareness objective is to connect with people who might have an interest in your brand, productor services.
- The aim of the reach objectives should be reaching the highest amount of people who are in the targeted group.
Consideration
Bring people into the funnel of conversion by selecting the goal you want to achieve to your Facebook advertisement.
If you’re hoping that people go to your website or view an online video, all goals in this area require the user taking action. This goes beyond mere awareness and inspires users to engage, watch or click!
The goals are the following: Engagement, Traffic and App installations, Video viewing, lead generation and messages.
Traffic: The goal is simple — to bring more visitors to your site.
Engagement: Engaging the goal could be one of three choices
- Post Engagement: Get more post engagement on your Facebook content
- Likes on your Facebook Page: Increase the number of Facebook Page’s likes
- Responses to events increase your number of users who respond to an event on Facebook. Facebook event
App Downloads: This objective is helpful if you run a business that has an app you’d like to see more people download.
Videos: The video views aim is to improve the view for your content.
Lead Generation: The purpose of lead generation will increase sales leads via email and data collection.
Text messages: Through the message goal, you can begin more conversations with those within your target audience.
Conversion
Does Facebook help improve the bottom line of your company? Yes! Facebook has three goals that can increase conversions on your website or within your store.
These goals can be used for targeting warm audienceswhich includes people who already know your company. The objectives in these Awareness and Consideration phases can be utilized to boost the size of audience segments that can be used in Conversion campaigns.
Converters: Create valuable action on your website , including purchase, quotes or forms. You can also download downloads and forms.
Catalog Sales: Drive sales of products that are included in your Facebook Catalog. Catalog. This is a requirement for online stores only.
Store visits: Drive in-store location visits. This feature is available to all businesses that use Facebook locations which means you are a member of an Facebook Business Manager account and Facebook has granted you permission to utilize the feature.
What Kind Of Targeting Does Facebook Ads Services Employ?
Facebook advertisements offers the possibility to reach large, broad audiences as well as narrow, particular audience. The type of audience to target is contingent on the objectives of the Facebook advertisement.
Facebook offers three types of audiences. our Facebook ads use:
- Saved Audiences– Usually an audience of a wide range
- Custom Audiences – Typically, a very targeted audience
- “Lookalike Audiences” — typically they are a large audience
Saved Audiences comprise demographics such as gender, age, location, preferences, and behavior. Facebook Advertisers are able to use these identifiers and traits to build audiences based on data about their target viewers.
Custom Audiences allow Facebook advertisers to make use of information and interactions on websites as well as Facebook pages. They are built on website’s visitors, customer lists you have or those who interact with your page through Facebook or view your videos.
Facebook advertisers are able to use customized audiences in their marketing campaigns for remarketing to keep existing customers returning or remain top of mind with people in the contemplation phase of the sales or conversion journey. Facebook advertisers can add one of the identification codes that are available in the Saved Audiences.
“Lookalike Audience” are groups of users that are similar to those who are part of one of your saved audiences or Custom audiences. They might have the same demographics, interests and behave ours like the audience you choose to align with.
Facebook advertisers can add all of the identifyrs in Saved Audiences to create Custom and Lookalike audiences.
FAQs About Facebook Advertising Services
Find answers to frequently asked concerns about social media here:
Facebook advertising allows ads, images or posts for a specific group of people via Facebook's Facebook platform and the ad network. If you're looking to get your message out to the people that are important to you, Facebook advertising is the best option.
Facebook ads are advertisements from companies that are written with their personal voice to aid in reaching the people who are the most important to them. Advertisers design campaigns with particular goals, which are referred to as advertising objectives, and they design ads for these campaigns to assist them in achieve their goals.
The U.S. Small Business Administration suggests spending seven to eight percent of total income on advertising and marketing in the event that you're not making more than $5 million in sales, and your net profit margin after all expenses is within the 10 percent to 12 percent to 12 percent.
It's not a secret that social media is a powerful tool for small-scale businesses to boost website traffic to generate leads and boost revenues. From all of available social networks that are available, Facebook ads rank number one among marketers' top choice for digital advertising.
Generally , you'll want to allow your advertisement to run for three to five days before you decide to analyze the performance of your ad or make any changes. Be aware that the ads you choose to display will show at the specific times within the time zone which they will be being served.
We suggest running between 3 and 5 ads per set of ads. This will allow you to optimize your campaign , and also helps you reduce the cost per acquisition as well as keep your campaign running longer , before it runs out of fuel.
If you own an e-commerce company or are just beginning to learn about Facebook ads, you should set an approximate budget of $1.00-$3.50/day for your initial campaigns. Beginning with a small daily budget will let you to determine what ads work best and then alter your budget as needed.
The research suggests advertisers must expect to pay $0.94 per click, or $12.07 per 1000 impressions. Facebook charges advertisers using two different metrics that are cost per click (CPC) and cost per mille (CPM)--otherwise called cost per 1000 impressions.
You can enhance the visibility of your Facebook post for only one dollar per day. The more you pay the more users your ads will reach. We will explain this in the next section you can determine your budget for a boosted post using a slider which tells the number of people you will be able to reach for the amount you budget.
To make use of to use Facebook ads manager, you'll need to have a Facebook business Page (learn how to set up the page here). This is due to the fact that you cannot create ads using personal profiles.
In order to begin, plan your budget between $1.00 -$3.50 each day while you launch your first campaign. A low daily budget is crucial, since you'll be able discern which ads are most efficient, and then increase the amount of money you spend on advertising.
A minimum of $1 per day for ads that are charged for impressions. Advertisements that are charged for clicks or likes, video views or post-engagements require an annual minimum budget of at least $5 per day. A daily minimum budget for low frequency events like application installs or offer claims should be at minimum 40 dollars per day.
Boosted content will enable you to expand your brand's popularity and fans, and ads will help you transform your brand's image into tangible results. This two-in-one punch allows you to create fans and likes, and convert those new followers into customers.
(You can run ads directly from Ads Manager without needing a Business Manager, though we generally recommend that you run ads via business manager.) Based on Facebook, Ads Manager is the ideal place to start running advertisements across Facebook, Instagram, Messenger and The Audience Network.
The fact is, anyone is able to create an effective Facebook advertisement campaign using only five dollars per day. If you're running the ad all through the month, you're likely to have an advertising budget that ranges from $150 to 135 dollars per month.
The typical Facebook ads service provider in the world costs $137.38 each hour. The typical Facebook advertisements agency located in the US costs $136.69 each hour. 84% of these agencies also provide SEO.
If reaching out and gaining awareness are your objectives, be prepared to spend $12.07 for reaching 1,000 users via the Facebook application.
You can contact Facebook at advertise@fb.com for general questions about Facebook ads.
When you visit the desktop version take a look at the upper right-hand edge of your screen. You'll notice an arrow that is downward facing -- click it , and choose "Help and help" in the drop-down menu. From there, you'll have the option to choose "Help Centre,"" "Support Inbox," or "Report problems."
Start By Utilizing Facebook Advertising Services
Are you interested in starting an Facebook advertisement campaign using ODDAK Agency?
ODDAK Agency’s ODDAK Agency Facebook advertising experts will design your plan continuously evaluate and improve campaigns, and provide transparent reports the results.
ODDAK Agency collaborates together with an Facebook advertising representative to get assistance and information into the most recent features directly from Facebook as well!
If you’d like more information more or start using our advertising on Facebook, contact our team of strategists now!