Instagram Advertising Services

How Do You Select Your Instagram Ads’ Goals

Before you start putting together the most effective Instagram campaign for your business it is essential to be clear about your goals to know the short-term and long-term goals of your efforts.

Below, we’ve provided three typical goals within Ads Manager to pay attention to when creating your Instagram marketing strategy.

1. Awareness

A lot of businesses utilize social media platforms to increase brand recognition and connect with more customers. If you are advertising on Instagram you have the option of choosing the goals of brand awareness and reach which allow you to reach your goal of raising awareness.

Though they all are based on the same goal — creating buzz around your brand they employ different strategies.

What makes them different? Here are the ways they differ:

• If you are using the reach objective your goal is to influence and reach the greatest number of people in the target group.
• Strategies to increase brand awareness focus on creating content and ads that reach people who are likely to be interested in your business in general as well as the content you create as well as the products and services that you sell.

2. Take Into Consideration

Your followers shouldn’t be able to use social networks to just look through their feeds and browse through your ads and posts. Instead, you need to draw their attention and inspire them to explore your company. This is where the concept of consideration is crucial.

The main goal of the consideration objective is to make your followers watch your videos and engage by engaging with the content. Below is a listing of some of the main goal-setting goals you could like to accomplish:

• Traffic: Your primary goal is to boost the number of people who visit your company’s website.
• Views of video: This goal is to put in the marketing efforts needed to improve your perception of videos.
• Engagement on your post: This goal is to encourage engagement by encouraging likes and comments to your posts to engage with your followers.

3. Conversion

If you’re looking to increase the number of sales you sell and boost the revenue of your business, Instagram is a powerful social media platform that can assist. Goals for this type of platform primarily concentrate on turning people who already know about your company into potential customers.

Conversion campaigns include:

• Conversions on your website: Get conversions to your site from warm audience members — people who are familiar with your business to some degree. Conversions may be to request an estimate, make the purchase, sign up for the next event, or even a webinar.
• The catalog sales feature: If run an online shop, Facebook allows you to optimize sales from catalogs of your goods.
• Store visits: If run a business that has multiple locations that draw a lot of pedestrian traffic, you could utilize Instagram ads to draw customers to your physical stores.

What Can I Do To Reach My Target Audience Using Instagram Advertisements?

One of the fastest-growing networks on social media, Instagram provides your business with the tools to connect with your target audience. But with millions of users, how do you reach your target market effectively?

On Instagram, you’ll see three types of viewers.

1. The Audience Was Saved

Saved audiences typically comprise diverse groups of people that are targeted according to demographics, such as sex location, age, and general preferences. By utilizing these characteristics and the information about their audiences advertisers can design advertisements ads that are more carefully designed to meet the needs of these audiences’ preferences and behaviors.

2. Custom Audiences

Custom audiences are created from email lists, people who have accessed your profile or watched a short video, users who have visited your website, and many more. These audiences are typically constructed using the information provided by or associated with the company.

3. Lookalike Audiences

These large audiences are comprised of people who have characteristics like those who are in a customized audience and generally share the same traits and interests and characteristics, hence the term “lookalike.” They are likely a mirror of your audience in a variety of ways, similar to the way they behave and their interests. This can make them a good target audience to engage with via Instagram.

What Do I Require To Do Instagram Marketing?

Every business that uses Instagram advertising should make sure they have everything covered in creating a presence on the platform.

Some essential requirements for any business that wants to establish an online presence include:

• The Business Profile: A short introduction to your business that contains key details about your business to the people you are targeting.
• Excellent visuals: Superior quality and compelling videos and images will get your followers to follow you with the most effective level of success. Because Instagram is a visual platform that is an essential prerequisite for a successful marketing campaign on the platform.
• Ad sizing: Properly sized images designed for Instagram both in the feed as well as in Stories are crucial to the success of. Utilizing the correct size and ratio is vital for presenting your photos with the best quality and desired impact.
• Copy: Writing text with intention and purpose toward your readers is crucial. Your copy must be easy to read and have the right tone and encourage your readers to act.
• Budget: The importance of a budget for Instagram. You can determine the amount your company should set as the amount you spend on advertising by analyzing the average costs for advertising on Instagram.

If the idea of collecting the necessary information as well as putting the marketing strategy into practice on your own seems overwhelming We’re here to assist. At ODDAK Agency can design all the content and behind-the-scenes work needed to produce results using Instagram advertising.