Organic search engine optimization (SEO) is the process of increasing the visibility of a website in search engine results pages (SERPs) by optimizing its content, structure, and performance. Technical SEO is an important component of organic SEO and is focused on optimizing the technical aspects of a website to improve its ranking in SERPs. In this article, we’ll discuss how to unlock the power of technical SEO to drive organic search traffic.
To begin, it’s important to understand that technical SEO focuses on the underlying infrastructure and code of a website. This includes things like page speed, mobile friendliness, and crawlability. All of these factors can affect how well a website is indexed by search engines and, in turn, how visible it is in SERPs.
As such, the first step to unlocking the power of technical SEO is to ensure that your website is properly optimized for search engine crawling. This includes things like optimizing your robots.txt file to prevent search engine crawlers from accessing certain sections of your website, ensuring all of your pages are crawlable, and ensuring all of your internal links are working properly.
The next step is to optimize your page speed. This is especially important for mobile users, as slow page speed can cause them to abandon your website. To improve your page speed, you can use a tool like Google’s PageSpeed Insights to identify areas of improvement and optimize your images, code, and server settings.
Finally, you should ensure that your website is mobile-friendly. This means making sure your website is optimized for all devices, including smartphones, tablets, and desktops. To do this, you can use a tool like Google’s Mobile-Friendly Test to identify issues and make sure your website is optimized for all devices.
By following these steps, you can unlock the power of technical SEO to drive organic search traffic. Optimizing your website’s technical aspects will help ensure it is properly indexed by search engines, improve your page speed, and make your website mobile-friendly, all of which will help your website rank higher in SERPs and drive more organic search traffic.